Grad Yeah, the two companies at Microsoft – two totally different experiences there. Grad We’ve almost worked together for a generation. Grad Well, 22 minus four would be 18 on my calendar. Going on 12, 13, 14 years Grad More than 14 years, Yoli Really? You know, now I’ve lost count. You know, how long have we known each other – since 2004 maybe? Yoli Yeah. Oh, you and I have written a lot of marketing plans. I didn’t know that was an origin of the name, but it’s brilliant. And so we just enable people to secure that work side of the business without sort of infringing on the privacy of the employee on their private activities. And as we’re seeing a lot of employees, the Venn diagram really brings that to life, as most people are using one device, and there’s a lot of personal activity that’s happening on that same device as well as work device. But, you know, we did rebrand and launched under Ven, we believe in the intersection of work and life. You had a big launch back in the fall, I think, right? Yoli Well, we’re still in private Beta. What you’re saying is that you’ve got the performance of a locally installed application, security of everything secured in the cloud. Grad So in contrast to Citrix where the entire desktop is virtual could be a real lag when you click and sometimes it doesn’t happen right away, because it’s back and forth. In that respect, we enable the employee to work with their apps locally, the way the apps are sort of natively, you know, that’s the way they’re used to working as opposed to having to drive employees to the cloud creating a really sort of less-than-optimal work experience. So whether it’s a managed device, or whether it’s a BYOD device, and regardless of wherever they’re working from, and we are an alternative to VDI. And so that’s what Ven does, is, we’ve invented some technology called Local zone that creates a secure perimeter around work apps and work activity, regardless of what device an organization has enabled for their employees. So Ven is really trying to support organizations in this huge moment of truth that they’ve had most recently accelerating digitization of the digital transformation in the workplace and people working remotely and organizations having to think about how they secure their data, and access to SaaS apps as employees work from home. So how’s it going? And what’s going on? And you know, what’s the scoop on Ven these days? Yoli Sure. But first tell me about Ven and I know you’ve been keeping me up to date, but I feel like we haven’t talked about it in a few months. But anyway, so that’s kind of where we’re going. So we’ll talk about review sites, and how they apply to the zero moment of truth in that journey. But obviously, review sites are a really big deal in B2C as well. So we’re going to talk about today is Yoli and I are going to talk about the review sites that are particularly important in B2B software. So there needs to be a lack of hypocrisy through that line. And in particular how that product performs versus what other people said about it, and what the product said about itself. And then the second moment of truth is when you use the product and have an impression of what the product does. And just as a quick reminder to people who may or may not have heard all those episodes, the zero moment of truth is when you research a product online, the first moment of truth is when you make that decision to buy in the aisle of the store, obviously, in many cases, not in an actual store, but you’re making that buying decision. And so we’ve been talking about the zero moment of truth, first moment of truth and second moment of truth.
#Yoli company how to#
And then what we want to do is, this is part of our series on how to write a marketing plan. So let’s take a couple minutes to do that.
And so I actually wouldn’t mind hearing a little bit about Ven. And there aren’t that many remote workers. So it’s unfortunate, Yoli, that there aren’t that many SaaS applications out there. And what they do is they secure SaaS apps and data for remote workers.
#Yoli company software#
And I am your host, Grad Conn, CXO, Chief Experience Officer at Sprinklr, and today I have a very special guest, Yoli Chisholm, she’s the CMO at Ven, which is a New York City based software company. Grad Hey, welcome to the Unified CXM Experience.
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